F
Factory AIvia Ashby
Field Marketing Coordinator
San Francisco, CAPosted 3w ago
OtherMid LevelFull-time#ai-lab
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About the Role
Factory is seeking a Field Marketing Coordinator to partner closely with the sales and marketing teams to drive Factory's value proposition and go-to-market strategy. Key responsibilities include planning, organizing, and executing events and field marketing programs that generate new prospects and advance existing opportunities.
WHAT YOU WILL DO AND ACHIEVE:
- Coordinate Factory-sponsored tradeshows, webinars, dinners, executive roundtables, direct mail campaigns, and field events from end-to-end
- Organize team preparation meetings for each event
- Project manage landing pages, registration, email campaigns, timelines, and deadlines
- Source venues for Factory field marketing events
- Closely integrate with marketing and sales, supporting territory needs and executing regional and account-based marketing strategies
- Maintain budget tracker for your programs
- Assist with creative approaches to marketing Factory programs (live and virtual)
- Manage direct mail sends (gifts, swag, giftcards) as well as tradeshow shipments (banners, swag, handouts, deliverables)
- Provide reports on campaign performance and track year-over-year program results
- Collect and upload program lead data and surveys immediately post-program
- Support flagship events like the Agent Native Development Summit
- Travel 30-50% domestically
QUALIFICATIONS
What You Bring
- 1-3 years event planning and/or marketing experience, ideally at a high-growth SaaS or developer-focused company
- Strong project management, time management, and organizational skills
- Excellent written and verbal communication skills
- Interest in metrics-driven marketing; comfortable tracking results against budget
- Salesforce, marketing automation, and AI tools experience a plus
- Thrive in fast-paced environments; able to shift priorities and support teammates as needed
- A passion for developers, autonomy, and shaping how a new category is understood and adopted
- The team is based in our San Francisco office (walking distance to Caltrain) and works together in person five days a week. This role can also be based in New York City.
WHAT YOU WILL DO AND ACHIEVE:
- Coordinate Factory-sponsored tradeshows, webinars, dinners, executive roundtables, direct mail campaigns, and field events from end-to-end
- Organize team preparation meetings for each event
- Project manage landing pages, registration, email campaigns, timelines, and deadlines
- Source venues for Factory field marketing events
- Closely integrate with marketing and sales, supporting territory needs and executing regional and account-based marketing strategies
- Maintain budget tracker for your programs
- Assist with creative approaches to marketing Factory programs (live and virtual)
- Manage direct mail sends (gifts, swag, giftcards) as well as tradeshow shipments (banners, swag, handouts, deliverables)
- Provide reports on campaign performance and track year-over-year program results
- Collect and upload program lead data and surveys immediately post-program
- Support flagship events like the Agent Native Development Summit
- Travel 30-50% domestically
QUALIFICATIONS
What You Bring
- 1-3 years event planning and/or marketing experience, ideally at a high-growth SaaS or developer-focused company
- Strong project management, time management, and organizational skills
- Excellent written and verbal communication skills
- Interest in metrics-driven marketing; comfortable tracking results against budget
- Salesforce, marketing automation, and AI tools experience a plus
- Thrive in fast-paced environments; able to shift priorities and support teammates as needed
- A passion for developers, autonomy, and shaping how a new category is understood and adopted
- The team is based in our San Francisco office (walking distance to Caltrain) and works together in person five days a week. This role can also be based in New York City.
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