V
vapivia Ashby
VP of Marketing
San Francisco$280K - $330K/yrPosted 1mo ago
OtherExecutiveFull-time#ai-lab
Not sure if you're a good fit?
Upload your resume and TixelJobs AI will compare it against VP of Marketing at vapi. Get a match score, missing keywords, and improvement tips before you apply.
Free preview · Your resume stays private
About the Role
VAPI (/ˈVⱭːPI/):
- We’re creating the shift to voice as humanity’s default interface
- We’re the most configurable platform for deploying voice agents
- We’ve grown to over 700k developers in two years, adding 2,000+ every day
- Try talking to Vapi now! https://vapi.ai/
WHY WE’RE HIRING THIS ROLE:
- We’re looking for a VP of Marketing to own our full go-to-market narrative and growth engine as we scale from early traction (600K+ developers) to category leadership in voice AI
- This is a builder role focused on creating a high-performance, developer-first marketing system that supports both PLG growth and enterprise pipeline
- You will partner directly with the founders to define the category, sharpen positioning, and translate technical depth into market impact
WHAT YOU’LL DO:
- 30 Day:
- Build a deep understanding of Vapi’s product, developer motion, and enterprise GTM strategy
- Audit current marketing channels, growth loops, and attribution systems
- Align with founders and GTM leadership on positioning, priorities, and success metrics
- 60 Day:
- Establish marketing operating cadence (OKRs, pipeline reviews, reporting)
- Refine positioning and messaging across developer and enterprise audiences
- Begin scaling high-impact growth channels (content, SEO, developer engagement)
- 90 Day:
- Launch a cohesive marketing engine spanning developer growth, product marketing, and demand generation
- Implement clear attribution and resource allocation across channels
- Deliver measurable impact on developer activation and enterprise pipeline generation
WHO YOU ARE:
- You’ve scaled a developer-first or infrastructure product from early traction to meaningful growth (e.g. $30M to $100M ARR or 100K to 1M+ users)
- You understand both PLG and enterprise GTM motions and how to balance them effectively
- Product marketing is your core strength. You can translate complex technical systems into compelling narratives
- You operate at a VP/CMO level with strong ownership, judgment, and bias for action
- You’ve worked in lean, high-growth environments and know how to prioritize ruthlessly
- Bonus: Experience in voice AI, real-time systems, or conversational AI
WHY VAPI:
- Generational impact: Build the human interface for every business
- Ownership culture: 70% of the company are previous founders
- Kind team: The founders, Jordan and Nikhil, are Canadians
- Tier-1 Investors: YC, KP seed, Bessemer Series A
WHAT WE OFFER:
- Real stake: We offer a competitive salary and excellent equity ownership
- Comprehensive health coverage: medical, dental, and vision plans
- Team love: We love hanging out, and we do quarterly off-sites
- Flexible time off: take what you need
- More: catered meals, transportation, gym, and a $10k annual L&D budget
- We’re creating the shift to voice as humanity’s default interface
- We’re the most configurable platform for deploying voice agents
- We’ve grown to over 700k developers in two years, adding 2,000+ every day
- Try talking to Vapi now! https://vapi.ai/
WHY WE’RE HIRING THIS ROLE:
- We’re looking for a VP of Marketing to own our full go-to-market narrative and growth engine as we scale from early traction (600K+ developers) to category leadership in voice AI
- This is a builder role focused on creating a high-performance, developer-first marketing system that supports both PLG growth and enterprise pipeline
- You will partner directly with the founders to define the category, sharpen positioning, and translate technical depth into market impact
WHAT YOU’LL DO:
- 30 Day:
- Build a deep understanding of Vapi’s product, developer motion, and enterprise GTM strategy
- Audit current marketing channels, growth loops, and attribution systems
- Align with founders and GTM leadership on positioning, priorities, and success metrics
- 60 Day:
- Establish marketing operating cadence (OKRs, pipeline reviews, reporting)
- Refine positioning and messaging across developer and enterprise audiences
- Begin scaling high-impact growth channels (content, SEO, developer engagement)
- 90 Day:
- Launch a cohesive marketing engine spanning developer growth, product marketing, and demand generation
- Implement clear attribution and resource allocation across channels
- Deliver measurable impact on developer activation and enterprise pipeline generation
WHO YOU ARE:
- You’ve scaled a developer-first or infrastructure product from early traction to meaningful growth (e.g. $30M to $100M ARR or 100K to 1M+ users)
- You understand both PLG and enterprise GTM motions and how to balance them effectively
- Product marketing is your core strength. You can translate complex technical systems into compelling narratives
- You operate at a VP/CMO level with strong ownership, judgment, and bias for action
- You’ve worked in lean, high-growth environments and know how to prioritize ruthlessly
- Bonus: Experience in voice AI, real-time systems, or conversational AI
WHY VAPI:
- Generational impact: Build the human interface for every business
- Ownership culture: 70% of the company are previous founders
- Kind team: The founders, Jordan and Nikhil, are Canadians
- Tier-1 Investors: YC, KP seed, Bessemer Series A
WHAT WE OFFER:
- Real stake: We offer a competitive salary and excellent equity ownership
- Comprehensive health coverage: medical, dental, and vision plans
- Team love: We love hanging out, and we do quarterly off-sites
- Flexible time off: take what you need
- More: catered meals, transportation, gym, and a $10k annual L&D budget
Ready to apply?
This job is active. Apply now to get in early.