Senior Product Manager, AI Creative Products

Senior Product Manager, AI Creative Products

New York, NY (on-site)

 

About SERHANT.

SERHANT. is the most followed real estate brand in the world, calibrated for the marketplace of tomorrow, delivering proven results for buyers, sellers, and developers. SERHANT. revolutionizes the traditional brokerage model by innovating through media and content creation and is powered by a full-service in-house film studio as well as an amplification platform that puts our properties in front of more people than anyone else.

 

SERHANT. ID Lab is our in-house creative and branding collective. ID Lab builds complete visual identities for agents, luxury listings, and new development projects - logos, brand guides, print and digital collateral, launch campaigns, and multi-channel marketing plans - and serves as the design engine behind agent brand packages, property positioning, and new development marketing.

 

SERHANT. Studios is our full-service, in-house film and production team. Studios writes, shoots, and edits cinematic property tours, agent brand films, short-form social content, and new development launch films, and produces original programming for LISTED by SERHANT., our real estate media network. Together, ID Lab and Studios create the marketing that differentiates every SERHANT. agent, listing, and development.

 

About the Role

SERHANT. is seeking a Senior Product Manager to define and build a new generation of AI-powered creative products for SERHANT. ID Lab and SERHANT. Studios. This role owns product strategy for how premium real estate marketing and studio content - brand identities, listing collateral, photography, video, and social campaigns - is conceived, produced, and distributed with AI in the loop.

 

Reporting directly to the Chief Technology Officer, this role will own product strategy from discovery through launch and iteration, partnering closely with the department heads of ID Lab and Studios alongside engineering, design, and brokerage stakeholders to turn craft-driven creative services into scalable products for agents, clients, and developers.

 

The mandate has two connected halves. The first is operational: building products that make ID Lab and Studios materially faster and more efficient at producing high-end creative work, from intake and briefing through production, review, and delivery.

 

The second is self-serve: giving SERHANT. agents more robust tools to create premium marketing on their own, at a quality bar the brand can stand behind. You will identify where generative AI can raise the quality, speed, and volume of creative output without diluting the SERHANT. standard - and be equally clear about where it cannot. Success means creative products that agents adopt, clients pay for, and the ID Lab and Studios teams trust.

 

The ideal candidate combines strong product intuition, technical fluency with modern AI tooling, genuine creative judgment, and experience building products for or with marketing and creative teams. This individual should be comfortable operating in fast-moving environments, balancing long-term product vision with day-to-day execution, and making informed prioritization decisions across competing initiatives.

 

This is a highly cross-functional role suited for someone who thrives in ambiguity, takes ownership, and can independently drive products from concept to adoption.

 

Responsibilities