P
Perplexityvia Ashby
Community & Field Marketer
San Francisco$130K - $165K/yrPosted 2mo ago
OtherMid LevelFull-time#ai-lab
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About the Role
Great products grow through strong communities. We’re looking for a Community & Field Marketer to design and scale programs that turn our most engaged users into enterprise pipeline. You’ll lead Perplexity’s Business Fellowship, our AI community program, and manage a full range of community and field events that drive awareness, usage, and advocacy for Perplexity at work.
You will:
- Turn power users into pipeline: own Fellowship end-to-end, from recruitment, programming, through conversion into enterprise deals
- Run executive dinners, vertical roundtables, regional roadshows, and customer hackathons that build pipeline and deepen relationships with senior buyers
- Build a structured advocacy program that operates like an influencer pipeline: identifying, briefing, and activating power users to create content that drives awareness
- Instrument conversion paths from community engagement to enterprise pipeline, tracking ARR influence, deal acceleration, and participant NPS
- Represent Perplexity at industry conferences, driving booth engagement and post-event conversion
Qualifications:
- 4+ years in community marketing, field marketing, event marketing, or demand generation, ideally in B2B SaaS or enterprise technology
- Proven track record building and scaling community or fellowship-style programs that drove measurable business outcomes
- Strong event planning and execution skills—comfortable managing logistics for intimate exec dinners and larger hackathon-style events
- Excellent relationship builder—able to engage senior executives, power users, and cross-functional internal teams with equal ease
- Strong written and verbal communication skills—able to craft compelling event narratives, community content, and advocacy frameworks
- Willingness to travel frequently for on-site event management and field activations
You will:
- Turn power users into pipeline: own Fellowship end-to-end, from recruitment, programming, through conversion into enterprise deals
- Run executive dinners, vertical roundtables, regional roadshows, and customer hackathons that build pipeline and deepen relationships with senior buyers
- Build a structured advocacy program that operates like an influencer pipeline: identifying, briefing, and activating power users to create content that drives awareness
- Instrument conversion paths from community engagement to enterprise pipeline, tracking ARR influence, deal acceleration, and participant NPS
- Represent Perplexity at industry conferences, driving booth engagement and post-event conversion
Qualifications:
- 4+ years in community marketing, field marketing, event marketing, or demand generation, ideally in B2B SaaS or enterprise technology
- Proven track record building and scaling community or fellowship-style programs that drove measurable business outcomes
- Strong event planning and execution skills—comfortable managing logistics for intimate exec dinners and larger hackathon-style events
- Excellent relationship builder—able to engage senior executives, power users, and cross-functional internal teams with equal ease
- Strong written and verbal communication skills—able to craft compelling event narratives, community content, and advocacy frameworks
- Willingness to travel frequently for on-site event management and field activations
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