Senior Analyst - Data Science

Develop and deploy Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA) solutions

Design and analyze A/B tests and experimentation frameworks

Build scalable data products and experimentation solutions

Lead mega campaign reporting and cross-channel performance analysis

Deliver insights for:

Create executive-ready analysis reports and presentations across multiple marketing domains

Perform customer profiling based on purchase behavior, deal affinity, and category engagement

Conduct customer funnel analysis to identify optimization opportunities

Generate actionable insights for customer acquisition, retention, and engagement

Evaluate cross-category marketing campaigns

Measure campaign effectiveness and ROI

Provide data-driven recommendations to optimize category-level marketing strategies

Build and maintain business intelligence dashboards for data exploration and performance tracking

Develop clear documentation outlining data flows, fields, definitions, and terminology

Ensure data accuracy, governance, and reproducibility of models

5+ years of experience in Marketing Science, Marketing Analytics, or Digital Analytics

Strong hands-on experience with:

Advanced proficiency in:

Strong analytical thinking and attention to detail

Excellent communication and stakeholder management skills

Ability to work independently and manage end-to-end model development

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.