AI Demand Innovation Specialist
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About the Role
About Flywheel
AI Demand Innovation Specialist
The Opportunity
We're looking for an AI Demand Innovation Specialist to join our team in Toronto as part of our Sales function. The AI Demand Innovation Specialist will play a critical role in optimizing our sales AI-powered technology stack & it’s integrations, supporting Sales team pipeline campaigns, and enabling data-driven decision-making across the revenue organization.
This role requires significant experience with Salesforce, HubSpot (Marketing & Sales Hub), other GTM technologies, and the ability to partner with sales, marketing and RevOps stakeholders to drive operational excellence. This is an exciting opportunity for a detail-oriented, tech-savvy individual who is passionate about building scalable processes, leveraging AI, and bridging the gap between sales & marketing. You’ll have the chance to shape how we utilize tools, data, and AI-automation to accelerate growth.
What You Will Do:
In this role, you’ll support and enhance our Sales support infrastructure to ensure the effectiveness of our demand generation and revenue programs. Responsibilities include:
- Support, optimize, and troubleshoot various Sales tooling & it’s AI capabilities, ensuring team members can work effectively.
- Build, maintain, and optimize AI workflows, lead flows, and scoring frameworks to improve funnel health.
- Maintain integrations between HubSpot, Salesforce, and other tools to ensure data accuracy and consistency.
- Enable AI-supported campaign execution by aligning marketing signals with sales actions.
- Partner with the Marketing & Demand Generation teams to support campaign execution
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