Senior Manager, Generative Engine Optimization (GEO) and Search Strategy
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About the Role
At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.
Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.
Discover your purpose. Embrace innovation. Experience #LifeatRealChem.
The Opportunity
Real Chemistry is seeking a strategic, forward-thinking leader to help advance our Generative Engine Optimization (GEO) capability as the way patients and healthcare professionals seek and consume information continues to evolve.
In this role, you will support clients in understanding and capitalizing on how AI-driven discovery (ChatGPT, Gemini, Claude, Bing AI, Perplexity, Google AI Overviews) is reshaping search, content visibility, and information-seeking behavior in healthcare.
You will sit at the intersection of analytics, search strategy, content architecture, AI/LLM trends, and digital ecosystems. You bring a strong foundation in SEO and search strategy, paired with a curiosity and enthusiasm for how search is evolving from keyword-based discovery to answer-based, conversational, and AI-powered experiences.
This is a hybrid role, based in any of our US offices—including Boston, Chicago, Carmel, or Lambertville—or remotely within the US, depending on team and business needs.
What You’ll Do
GEO & Search Strategy
- Support the development and execution of GEO and SEO strategies across client engagements
- Translate evolving AI/search trends into clear, actionable recommendations for clients and internal teams
- Contribute to the buildout and refinement of GEO frameworks, playbooks, and best practices
- Partner with cross-functional teams (content, analytics, technical, and paid media) to ensure integrated execution
Analytics & Insights
- Analyze search behavior and visibility across traditional search engines and AI-driven platforms
- Identify opportunities to improve brand presence, accuracy, and authority in both search results and AI-generated answers
- Support the development of insights-driven deliverables, including audits, playbooks, and performance reporting
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