Growth & Automation Lead (E-commerce / AI / Digital Ops) Responsable Croissance & Automatisation (E-

Purrify is a fast-growing Canadian brand carried in 25+ pet stores and expanding nationwide. We manufacture a high-performance activated carbon additive that eliminates litter box odour at the molecular level.

We’re lean. No bureaucracy. No dead weight. Just results.

Now we’re building the machine behind the brand.

The Role

We need someone dangerous with systems.

You’ll be responsible for building and optimizing the digital engine that drives:

• SEO and organic traffic
• AI-powered content workflows
• Retail lead generation
• Email automation
• Marketplace optimization (Amazon / Shopify)
• Analytics + conversion rate improvements

This is not a “post on Instagram and hope” role.

This is architecture.

What You’ll Actually Do

• Audit and optimize our Next.js website for SEO and conversion.
• Build scalable content systems (AI-assisted, but human-refined).
• Create automated outreach flows to acquire pet stores.
• Improve on-site UX and conversion funnels.
• Identify revenue leaks and close them.
• Set up dashboards so decisions are based on data, not vibes.

If you’ve never shipped real revenue improvements, this won’t work.

Who This Is For

You:

• Think in systems, not tasks.
• Have built something that made money.
• Understand technical SEO beyond plugins.
• Know how to prompt AI properly and verify outputs.
• Can execute without supervision.
• Care about speed and quality equally.

Bonus if you’ve worked with:

• Next.js
• Shopify
• Email automation platforms
• B2B outbound systems
• Retail distribution brands

Who This Is Not For

• “Social media managers” who measure likes.
• Resume collectors.
• People who need daily hand-holding.
• Anyone allergic to accountability.

What Success Looks Like (First 90 Days)

• Organic traffic up.
• Conversion rate up.
• Retail leads flowing consistently.
• Clear, documented automation systems in place.
• At least one measurable revenue increase tied directly to your work.

Why Join

• Direct access to the founder.
• High autonomy.
• Fast execution cycles.
• Real upside if you perform.
• A brand positioned to dominate a niche category.

How to Apply

Send:

• A short video (2–3 minutes) explaining:
• One system you built that generated revenue.
• What you would improve first on Purrify.ca.
• Links to proof of work.
• Your expected compensation structure.

If you can’t show proof, don’t apply.

We’re building something that scales.

If that excites you, let’s talk.

À propos

Purrify est une marque canadienne en pleine expansion, présente dans plus de 25 animaleries, avec une ambition claire : dominer sa catégorie.

Nous ne cherchons pas un employé.

Nous cherchons un architecte de croissance.

Le rôle

Vous construirez et optimiserez la machine digitale qui génère :

• Trafic organique (SEO)
• Systèmes de contenu assistés par IA
• Acquisition B2B (animaleries)
• Automatisation email
• Optimisation Shopify / Amazon
• Amélioration du taux de conversion
• Tableaux de bord orientés performance

Ce poste est orienté résultats. Pas cosmétique.

Responsabilités clés

• Audit et optimisation SEO avancée (technique + contenu)
• Mise en place de workflows automatisés (IA + validation humaine)
• Création de systèmes d’outreach B2B scalables
• Analyse et amélioration du tunnel de conversion
• Identification des pertes de revenus et correction rapide
• Mise en place d’indicateurs clairs et mesurables

Profil recherché

Vous :

• Pensez en systèmes, pas en tâches.
• Avez déjà généré des revenus mesurables.
• Comprenez le SEO technique.
• Savez utiliser l’IA efficacement (et vérifier son travail).
• Travaillez vite, avec précision.
• Êtes autonome et orienté performance.

Bonus : expérience avec Next.js, Shopify, automatisation marketing, distribution retail.

Indicateurs de succès (90 jours)

• Augmentation du trafic organique
• Amélioration du taux de conversion
• Pipeline B2B actif et mesurable
• Systèmes documentés et réplicables
• Impact direct et traçable sur le chiffre d’affaires

Candidature

Envoyer :

• Une vidéo de 2–3 minutes expliquant :
• Un système que vous avez construit qui a généré des revenus.
• Ce que vous optimiseriez en premier.
• Preuves concrètes de résultats.
• Structure de rémunération souhaitée.

Job Type: Casual

Pay: $16.10-$35.58 per hour

Expected hours: 1 – 11 per week

Benefits:

• Casual dress
• Employee assistance program
• Employee stock purchase plan
• Paid time off
• Profit sharing

Work Location: In person