Senior SEO & AI Search Growth Manager

The Role:

At Mentimeter, organic growth is a core part of how we scale across both self-serve and enterprise. With search evolving quickly, there’s an opportunity to rethink how we show up across queries, use cases, and increasingly AI-driven experiences.

We’re looking for an experienced Senior SEO & AI Search Growth Manager to drive Mentimeter’s organic acquisition strategy — making sure high-intent users find us, understand us, and convert through SEO, AI-era discoverability, structured content and localization. You’ll help define the next version of organic discovery at Mentimeter — shaping how we capture demand and stay visible when it matters most.

This is a senior, hands-on individual contributor role: you’ll set the strategy and execute it by building and publishing indexable pages directly in our CMS using approved templates/components, while keeping a scalable content architecture across personas and markets. You’ll help shape how Mentimeter is discovered across both traditional search and emerging AI-driven answer experiences.

In this role you will:

• Own and execute Mentimeter’s SEO strategy: keyword intent mapping, topic clusters, internal linking, and technical foundations.
• Improve discoverability through structured data and modern search practices, including AEO/SGE readiness.
• Monitor performance (rankings, traffic, organic registrations) and iterate based on results and search trends.
• Plan and lead global SEO content creation with Brand and Product Marketing (PMM), ensuring content matches user intent and business goals.
• Build and publish search-optimized, indexable pages in the CMS (titles, headings, meta, canonicals, internal linking, and schema/hreflang where supported).
• Maintain a clear, scalable content structure across personas, use cases, and markets — and keep internal linking healthy.
• Lead localization efforts so translated content meets search standards and delivers real, unique value in each market.
• Partner with CRO to improve conversion without compromising SEO fundamentals; scale winning treatments across templates and markets.
• Track the organic funnel end-to-end and identify opportunities to grow reach, engagement, and registrations. Own the organic journey from discovery to registration, ensuring our search strategy attracts high-intent users — not just traffic.
• Act as an internal voice of search, helping stakeholders understand important shifts in SEO, AI-driven discovery, and search behavior.

You’ll collaborate closely with:

• Website Growth Manager (priorities, goals, tracking, roadmap input)
• Website Optimization / CRO (experiments on indexable pages, scaling winners)
• Brand & PMM (themes, messaging, quality, and consistency)
• Web PM & Developers (new templates/components, platform improvements)
• Sales Enablement (enterprise personas/use cases and content needs)
• Analytics (tracking validation, attribution, page-level reporting)

What we’re looking for:

You’re the kind of person who can zoom out and set a clear organic strategy — then zoom in and ship pages that perform.

• Strong experience in SEO and content growth, typically at least 8+ years.
• Deep understanding of technical + semantic SEO, internal linking, structured data, and localization fundamentals.
• Proven track record growing organic traffic and converting that traffic into registrations and revenue.
• Comfortable owning an SEO/content roadmap and delivering strategy + execution.
• Confidence publishing directly in a CMS and ensuring content quality (with strong editorial judgment).
• Collaborative, proactive working style across Marketing, CRO, Web, PMM, Sales Enablement and Analytics.
• Strong commercial judgment: you know how to prioritize high-intent opportunities and focus on work that drives meaningful business impact, not just rankings.
• Good understanding of how search is evolving, including AI-influenced discovery and answer-driven search experiences.

Who are you:

• The technical specialist: You have 8+ years of experience in high-growth digital companies, with a proven track record of scaling organic traffic into the millions.
• AI-native: You understand the data science behind search. You have a working knowledge of how LLMs process information and how to leverage them for content scale.
• The change leader: You are a strong communicator who can lead cross-functional teams and act as a central point of enablement, clearing bottlenecks to execute fast.
• Data-fluent: You are proficient in SQL, Tableau, or similar tools, allowing you to move beyond "vanity metrics" and report on true pipeline contribution.

Required technical skill set:

• SEO/AEO tools: High level mastery of Ahrefs, Semrush, Screaming Frog, and AI-driven tools.
• Data & analytics: GA4, GSC, SQL, and Google Tag Manager.
• CMS expertise: Deep hands-on experience with headless CMS architectures like Contentful or other.
• Technical excellence: Deep understanding of internationalization (hreflang at scale), site migrations, and page speed optimization.

Not required:

• Swedish is not required (as daily work is carried out in English and the Mentimeter team currently boasts 50+ different nationalities)

What good looks like (after you’ve settled in)

• High-quality SEO pages ship steadily (brief → live), and organic registrations per page trend up over time.
• A reduction in content-to-live cycles through automation and modular CMS design.
• Clear visibility across priority topics/intents/personas — including presence in snippets/AI results where relevant.
• Localized pages rank well and convert in key markets.
• CRO collaboration feels smooth: experiments improve conversion and keep search performance healthy. A significant increase in organic traffic with a corresponding uplift in Conversion Rate (CvR)
• Stakeholders across the business have better visibility into organic performance and stronger confidence in how search supports growth, empowered by transparent, proactive reporting.
• An overall clear progress in how Mentimeter shows up across both traditional search and AI-driven discovery experiences.

📍 Location: This is a hybrid role at Mentimeter HQ in Stockholm. Our guideline is 3 days a week at the office.
Please note that we do not offer relocation sponsorship for the position.

💡Our recruitment process:

1. Screening interview
2. Hiring Manager Interview
3. Business Case + Competence Interview on-site
4. Culture interview (incl. conducting a personality & logical ability tets)
5. References & Offer

Not sure you tick every box? Apply anyway—great matches often come in surprising shapes.