AI First Content Strategist

 

Who We Are

Build. Scale. Sustain.

PALO IT is a global technology consultancy that crafts tech as a force for good. We design, develop and scale digital and sustainable products and services to unlock value across the triple bottom line: people, planet, profit. We do the right thing, and we do it right. We're proud to be a World Economic Forum New Champion, and a B Corp-certified company.

• We are small enough to care locally, big enough to deliver globally (5 continents, 18 offices, +650 experts from +50 nationalities)
• We are robust and resilient (100% independent and 0 debt)
• We are entrepreneurs and passionate experts: We invest in what we believe genuinely and work as a collective intelligence
• We are positive, courageous, caring, doers and committed to excellence

About Gen-e2

While the market is still largely AI-augmenting delivery, we have reinvented the SDLC to be AI First. Our approach is a game-changer in productivity and quality, with a strong collaboration between AI generative and our best talents:

• We now generate 95% of the entire product — code, documentation, infrastructure as code, and even design — with GitHub Copilot
• The quality consistently exceeds the output of our best traditional engineering teams
• A product repository houses all product artefacts, giving AI full project context for higher-quality generation
• A library of rules and prompts defines coding standards, design principles, and security guidelines

With Gen-e2, we deliver end-to-end products 2–3× faster than traditional approaches, while raising the bar for engineering excellence.

Your Role

As a Lead Content Ops & Conversational AI, you will define and scale the Content Operations practice, transforming content into a strategic, reusable, and AI-powered infrastructure across all customer touchpoints.

• Define and implement the Content Ops model, including governance, voice & tone frameworks, and content standards
• Design and scale omnichannel conversational systems (chatbots, voice, messaging, email, in-product experiences)
• Build and manage modular, reusable conversational flows aligned with user journeys and business goals
• Establish semantic QA frameworks to ensure consistency, accuracy, and brand alignment across channels
• Design and optimize end-to-end content workflows, integrating Product, Marketing, CX, and Engineering
• Define and manage tooling architecture, including conversational platforms and content automation tools
• Leverage AI/NLP and LLMs to design, generate, and optimize conversational experiences
• Train, fine-tune, and evaluate language models and conversational systems
• Integrate platforms such as Voiceflow, Dialogflow, Rasa, ChatGPT, Braze, Twilio, Sendgrid
• Define and track OKRs and KPIs, including comprehension rates, resolution rates, engagement, and conversion
• Drive content personalization and automation strategies at scale
• Act as a strategic bridge between Product, Marketing, Data, and Engineering teams
• Influence stakeholders and scale adoption of Content Ops practices across the organization

Who You Are

• Proven experience in Content Ops, Conversational Design, or CX/UX Writing at scale
• Strong experience designing conversational experiences across multiple channels
• Hands-on experience with NLP, LLMs, or AI-driven content systems
• Experience with conversational tools such as Voiceflow, Dialogflow, Rasa, or similar
• Familiarity with CRM/engagement platforms (Braze, Twilio, Sendgrid)
• Strong understanding of content lifecycle, governance, and modular content systems
• Experience defining voice & tone systems and content guidelines

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